Welcome to The Bonefish Flat

There's a stiff wind in your face as you squint in the sun trying to see what the guide sees. "Bonefish at 12 o'clock about 90 feet, do you see it, mon?" You don't and keep squinting, your hat pulled low to keep the sun out of your eyes. "Bonefish at 11 o'clock 70 feet out. Come on man, do you see it?" As the guide is calmly shifting the skiff into position, this time you spot the fish, "I got, it," you reply.

"OK, Mon, Bonefish 50 feet at 10 o'clock. Cast when you're ready."

Cast when you're ready. And with that you drop your fly, roll out a cast, false cast once, and then...

Welcome to the bonefish flat.

Thursday, January 6, 2011

New Shades from Costa

What better way to ring in 2011 than with a new pair of shades to help you spot that tarpon that's laid up next to a clump of mangroves.

Thanks to Costa, now you can do it.  Costa Del Mar recently announced a new pair of sunglasses to it's lineup:  the Fantail.

The Fantail is designed to give a 360 degree view which means they cover the whole range of view.  This should mean no glare and more opportunity to put get that big tarpon to the boat.

For complete details, see the release below.

Costa Celebrates New Year with New Sunglass Style: Fantail

Daytona Beach, Fla. – Jan. 4, 2010 – Costa sunglasses will kick off 2011 with the introduction of its newest pair of polarized performance shades, Fantail.  Unique to Costa, Fantail features what’s known as “360 degree co-molded technology” – a no-slip  Hydrolite™ lining along the entire interior of the frame to help keep the sunglasses comfortably in place all day.

Fantail has a hard rectangular shape frame, with a medium to large fit.  The bold nylon construction provides maximum durability and “forget-they’re-on” comfort fit, able to withstand harsh outdoor conditions and rugged adventure. 

Available in tortoise or black frame colors, consumers can choose the lens option to best suit their outdoor lifestyle.  Costa’s 580™ lenses – dubbed by some industry insiders as the clearest lenses on the planet – are now available in either glass or polycarbonate.  Glass is still the most optically clear and scratch resistant, while polycarbonate offers a lightweight, impact resistant alternative.  Lens colors include gray, copper, amber for Costa 580P, with the same colors, plus blue, green and silver mirror options in 580G.
“We spend a lot of time talking with our fans, and we’ve heard them tell us they want more aggressive styling, more lens material options and more of what they already love about their Costas,” said Chas MacDonald, president of Costa sunglasses.  “This year, you’re going to see several new styles to suit our loyal fan base, including more performance sunglasses like Fantail, metal aviators and more on trend sunglasses for females.”  

Fantail will retail from $149 to $249, depending on customized lens selection.  The new style will be available in retail outlets and online at www.costadelmar.com <http://www.costadelmar.com>  in January 2011.  A portion of the sales generated from Costa’s products help support important marine conservation efforts, including the Bonefish Tarpon Trust’s Project Permit and Trout Unlimited’s “Embrace a Stream” program. 
 About Costa™As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability.  Still handcrafted today in Florida, Costa creates what has been referred to as the highest quality, best performing sunglasses on the planet for outdoor enthusiasts.

For Costa, conservation is all about sustainable fishing.  Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy.  Costa encourages others to help in any way they can.

For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com<http://www.costadelmar.com> . Join the conversation on Facebook at www.facebook.com/costadelmar.com<http://www.facebook.com/costadelmar.com> , on Twitter @CostaSunglasses, or on The Watery Rave blog <http://www.thewateryrave.com/> . 

Media contact
Liza Jones, 864.672.9615 (office), 864.270.0722 (cell)

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