Welcome to The Bonefish Flat

There's a stiff wind in your face as you squint in the sun trying to see what the guide sees. "Bonefish at 12 o'clock about 90 feet, do you see it, mon?" You don't and keep squinting, your hat pulled low to keep the sun out of your eyes. "Bonefish at 11 o'clock 70 feet out. Come on man, do you see it?" As the guide is calmly shifting the skiff into position, this time you spot the fish, "I got, it," you reply.

"OK, Mon, Bonefish 50 feet at 10 o'clock. Cast when you're ready."

Cast when you're ready. And with that you drop your fly, roll out a cast, false cast once, and then...

Welcome to the bonefish flat.

Friday, July 23, 2010

New Lenses from Costa Del Mar

I've said before I wouldn't be caught on the flat's without my Costa 580's. Now Costa has found a way to make the lenses even better. The new Costa 580P's are plastic lens meaning they are lighter and more impact resistant.

Look for a review in the near future on the new shades. In the meantime, here is Costa's release on the 580P.


Feather Light, Impact Resistant Costa 580P™ Lens Lands in July
Costa’s Color Enhancing Lens Now Available in Polycarbonate as well as Glass

Daytona Beach, Fla. – July 15, 2010 – It’s rare for lightening to strike twice. But Costa Sunglasses has done it again with the introduction of its new Costa 580P™ lens: a super lightweight, impact resistant injected polycarbonate alternative to Costa’s existing 580 glass lens.

All of the patented Costa 580 lenses block yellow light at 580 nanometers on the light spectrum. The result for consumers is unparalleled visual clarity, the highest levels of polarization efficiency and razor sharp color enhancement.

Until now, the Costa 580 lens has only been available in glass. While glass is the most optically correct and most scratch resistant material, it is not as impact resistant and lightweight as polycarbonate or other plastic lenses on the market.

Costa developed C SHELL, a highly specialized, oleophobic and hydrophobic coating on the new 580P lens to make it as virtually scratch resistant as glass, while also repelling water, oil and dust. Consumers will now have an extremely lightweight, impact resistant Costa 580P option available with the same visual clarity and durability of glass.

“Many of our customers requested a more lightweight, impact resistant Costa 580 lens for use during fast-paced, aerobic activities,” said Chas MacDonald, Costa Sunglasses president. “The challenge was to develop a polycarbonate lens that lived up to Costa 580’s high standards for visual clarity and durability, and that’s what we’ve done. Now, there’s a Costa 580 lens for everyone.”

Costa’s 580P lenses are available in gray, copper or amber, and initially will be available in 18 of the “forget-they’re-on” comfortable frame styles, including the popular Fisch, Blackfin, Zane and Corbina. Prices range from $159 to $199, depending on frame choice, and will be available in retail outlets and online in July.

About Costa™
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa creates what has been referred to as the highest quality, best performing sunglasses on the planet for outdoor enthusiasts.

For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.

For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com, or join in the conversation on Facebook at www.facebook.com/costadelmar.com or Twitter @CostaSunglasses.

Media contact
Liza Jones, 864.672.9615 (office), 864.270.0722 (cell)

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